The turn over of soft drinks business has been crossed Rs. 50,000 Crore/year in India. India has population of approx 120 crore. But in a survey, only 17-20% of its population are user of soft drink in India. A large number of population do not drink soft drink due to its high price.
There is a big scope for soft drink maker for earn money by make soft drink at local level.
You can make soft drink in low budget and pack it in to pouch just like milk pouch. Your cost of bottle and jar will be save. You can save that soft drink at very lower price than branded soft drink. Your soft drink of pouch would be sell at train and small vendor shop who use simple ice to cold any cold drink.
The mobile retailers of soft drink will like your product for following reasons.
(1) Cheap Price
(2) Less Weight (only soft drink’s weight, not of bottles.)
(3) No need to collect used bottle
(4) Easy and fast cold process due to plastic pouch
(5) Heavy demand by people due to cheap rate.
The Cost – The cost of make soft drink like Coca Cola, Pepsi, Thumps Up, Sprite, Limca etc. is Rs.1.50 to 2.00 per ltr. So the price of 250 ml soft drink is Rs. 0.50 maximum.
The cost of plastic pouch for 250 ml. is Rs. 0.35 with print of your soft drink name. So by this way you make a 250 ml. soft drink in Rs.0.85.
So, if you add other charges for production on each pouch of soft drink then its price would be increase up to Rs. 1.25 to Rs. 1.50 per pouch.
The scenario of profit – If you keep price Rs. 2.00 to Rs.2.50 per pouch for retailers and mobile vendors then it may be sold to customer at Rs. 3.00 to Rs. 4.00. Where you will have earning Rs. 3.00 to Rs. 4.00 per ltr. then your vendor and retailer are earning Rs. 1.00 to 1.50 per pouch.
The costumer accept your soft drink with happy due to it cheap rate because price of a bottle of branded cold drink 200 ml. is Rs. 9.00. By your product he will save Rs. 5.00 to 6.00 on each cold drink.
Call Government Help Line Number 1800-180-6763 (Toll Free Number) for know detail about how to establish, prices of machinery and marketing opportunity of “Soft Drink Plant”.